Two leading American specialist retailers have launched natural cosmetics under their own brands.
Credo Beauty, a chain of clean beauty retailers, has debuted its Credo Skincare range. It comprises two cleansers and four moisturizers that service skin conditions surrounding primary concerns – dry skin, sensitivity and redness, dullness and aging – by protecting its microbiome. The products contain upcycled vetiver root extract, ethically harvested by a local cooperative in Haiti. Vetiver root supports the protection of the skin’s barrier for a vibrant skin tone while improving skin texture and reducing the appearance of pores and wrinkles.
Credo Skincare have packaging with an innovative pump co-developed with Pact Collective. The Credo pump is made using Pact’s NewMatter material, a mixture of hard-to-recycle material or landfill and ocean-bound plastic. The first run of NewMatter pumps eliminated the need for 500 kilograms of virgin plastic, said the company.
Credo Skincare products are available in its network of 15 stores.
Sprouts Farmer Markets has launched the Real Root by Sprouts brand. It comprises natural soaps, body wash, bath products, hair care products, deodorant and home fragrance, and other products.
According to the company, the products are cruelty-free and free from parabens, phthalates, artificial fragrances, colours, skin irritants or “potentially harmful” ingredients. Many are also vegan.
“Real Root by Sprouts offers a wide range of personal care items that have been carefully crafted – from the high ingredient standards of each formula to our signature amber bottle,” said Kim Coffin, chief forager of Sprouts Farmers Market. “Real Root by Sprouts products focus on wellness, delivering a restorative experience that nurtures both inner and outer wellbeing.”
Sprouts Farmer Markets operates 419 stores in 23 American states.
EI Comment: Consumer demand for natural and organic personal care products continues to strengthen. Credo Beauty and Sprouts Farmer Markets are looking to ride this wave by launching their own lines. EI expects more retailers to follow suit.
Related Report: The Global Market for Natural Personal Care Products (2024 edition)
