A new refillable hard body wash for men has been launched in the UK. According to the company, Bob is the world’s first sustainable alternative to liquid body wash and bar soap for men.
Bob comprises a refillable applicator with exfoliating bristles to activate and accelerate lather, a daily wash bar formulated to harmonise with typical male skin pH, and a shower mount for ease of storage.
The product is designed for longevity, with each applicator capable of withstanding 3,650 washes—equivalent to two showers a day for five years. This durability, combined with its refillable nature, aims to reduce environmental waste associated with disposable plastic bottles.
Bob has generated significant interest before its official release, with over 3,000 pre-orders and nearly 10,000 newsletter subscribers.
Michael Brennan, co-founder of Bob said: “We are thrilled to introduce the world to Bob. After 18 months of development, countless showers and trips around the world to finalise the manufacturing process, we are confident that we’ve come up with a soap–erior solution within a market inundated with inconvenient packaging and products not made with the male consumer in mind. We look forward to seeing how Bob transforms the shower routines of men, whether at home or on-the-go.”
Bob is available exclusively from the company website
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