23 January 2015
San Francisco, USA
Masterclass Overview
The personal care industry is going green, with a growing number of cosmetic brands and ingredient firms looking at natural & organic labels and certification. However, the green road is fraught with technical and marketing hurdles. This new masterclass aims to navigate companies through the green maze by helping overcome the major marketing and technical issues.
The masterclass comprised seminars that gave an update on green standards & labels, regulatory framework, and market developments. An interactive workshop covered technical issues associated with developing natural & organic personal care products.
Morning Seminars: Green Labels and Standards
To begin, an update was given on the most popular natural and organic personal care standards & labels in North America: NPA, NSF ANSI 305, USDA NOP. An overview was given on the Whole Foods Market Body Care standard, as well as important standards in Europe, such as COSMOS, Ecocert and NaTrue. The adoption and labeling issues for these standards was discussed. An update as also given on green preservative options for certified products.
A case study was given of an organic personal care brand taking the certification route: how has it overcome the raw material and formulation obstacles? An attorney will go over the regulatory framework for green marketing claims. Another paper covered latest developments in the US & global market for natural & organic personal care products.
Interactive Workshop: Developing Green Products
This workshop guided personal care brands and ingredient firms on how to develop natural & organic products. The workshop leader went through the major technical issues of developing such products, especially for companies considering the certification route. An update was given on the growing palette of green ingredients, especially replacements to parabens, SLS / SLES, silicones and other synthetic chemicals. Practical advice and guidance was given to companies looking to formulate natural and organic personal care products, or those looking to ‘clean up’ their formulations.
Reasons to Attend
The Masterclass addressed the following questions:
> What green labels and standards are gaining popularity in North America / other regions?
> How is the natural & organic personal care industry evolving in terms of green materials?
> What is the future direction of the natural & organic personal care products market?
> How can brands and ingredient firms avoid green marketing and labeling pitfalls?
> What green materials are replacing contentious synthetic ingredients?
> What preservative systems can be used for green personal care formulations?
> What developments are occurring in green emulsifiers, surfactants & emollients?
> How can brands get the coveted USDA NOP Organic logo for their products?
> How can brands develop ‘chemically-clean’ personal care products?
> What technical advice can be given to green product developers?
The masterclass pack is now available, with complete seminars and workshop slides, for USD 249. To place an order, please email us
