NATRUE, the international non-profit association committed to promoting and protecting Natural and Organic Cosmetics worldwide has announced the launch of the first-ever Natural Cosmetics Week.
Running from 23-29 November 2024, the initiative builds on the success of last year’s International Day of Natural Cosmetics and is set to raise awareness about the benefits of natural cosmetics – for both people and planet – and encourage a deeper commitment to sustainability within the beauty industry.
This year’s theme ‘Embrace Nature, Empower Your Skin’ underscores the significance of natural and organic ingredients in beauty products and the role of sustainability in our industry. NATRUE invite brands, retailers, beauty professionals and consumers to join them in celebrating the power of nature in beauty and to participate in creating innovative campaigns around this theme.
The various activities and campaigns that will take place during Natural Cosmetics Week 2024 will be promoted on a dedicated page on the NATRUE website.
Here are some ways everyone can get will be getting involved:
- Brand Campaigns: Brands will showcase their commitment to natural cosmetics through bespoke promotional activities.
- Retailers: Retailers will create colourful promotional displays at point of sale.
- Workshops & Webinars: Educational workshops and webinars will be held, focusing on the benefits of natural ingredients and sustainable beauty practices.
- Behind-the-Scenes Access: Some participants will offer exclusive tours of their fields or production areas, highlighting their sustainable practices.
- Online Engagement: Digital discussions and webinars will explore the latest trends in natural cosmetics and sustainability.
To find out more about participating in Natural Cosmetics Week, visit the NATRUE website.
