Oct 2009, 90 pages,
EUR 749,

Consumer Demand Strengthens for Natural & Organic Products.   
Italy has one of the largest markets for natural & organic cosmetics in Europe. Healthy growth is continuing as consumers become more aware of synthetic chemicals in personal care products. The adoption rate of natural & organic cosmetic standards is rising as manufacturers look to assure consumers their products meet high ethical standards.

A major driver of market growth is widening availability, with distribution of natural cosmetics increasing outside specialist retailers. Most sales are still from herbalist shops, however other channels are making inroads. The number of concept stores is also rising as natural cosmetic companies look to reach new consumers.

This report gives detailed market & competitive information for the following product categories:
Natural & organic skin care products
Natural & organic oral care products
Natural & organic hair care products
Natural & organic cosmetics
Other natural & organic personal care products

Revenue forecasts are given for each product category. Market information includes market size, growth projections, pricing & distribution analysis and sales channel breakdown. Market shares and profiles are given of the leading brands and retailers. Recommendations are given to companies looking at growth opportunities in this emerging market.

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