Whole Foods Market has is planning to expand its ‘Daily Shop’ concept, a smaller-format store designed for urban convenience. The debut location opened in New York City, in Manhattan’s Lenox Hill neighbourhood.
The 9,101-square-foot store at 1175 Third Avenue is tailored to meet the fast-paced needs of Upper East side residents with its compact size and curated offerings. The Lenox Hill location has over 400 products from more than 100 suppliers across the Northeast.
The Daily Shop store has exceeded sales projections, according to a report published by The Wall Street Journal (WSJ), and will be rolled out to Washington DC next year.
“We’re serving a previously unmet need in the neighbourhood,” Nicole Davia, a Whole Foods senior vice president.
The report says that the Manhattan store is around one-fourth the size of a standard Whole Foods, selling products at comparable prices.
The WSJ report also notes that the Daily Shop stores are part of a larger effort by grocery companies to bring their operations into smaller spaces to court “fill-in shoppers,” consumers who make frequent grocery trips but purchase fewer items.
Related Report: Global Market for Natural & Organic Personal Care Products
