June 2002, 76 pages, 
EUR 599,

Influx of Organic Beverage Imports. 
The new Japanese Agricultural Standards (JAS) for organic foods are having a profound effect on the organic food industry. The organic beverages market has experienced a large reduction in revenues due to many companies losing the organic status of their products.

The new ruling prevents any organic products that are not certified by a JAS accredited organisation to be marketed as organic in Japan. This is leading to a large rise in JAS accredited certifiers and inspection bodies with the number of Registered Certification Organisations (ROCs) increasing from 42 in May 2001 to over 70 in May 2002. This development is causing a large influx of JAS certified organic beverages into the Japanese market to meet burgeoning consumer demand.

There is very high demand for organic foods in Japan due to a spate of scares in the food industry. Organic foods are perceived to be safer than conventional foods and Japanese consumers are more than ready to pay a premium for high quality organic products.

There are ample opportunities for companies in the Japanese organic beverage market. There is very little organic beverages produced in Japan and part from organic green tea and organic drinking milk, all the major products are imported.

This new study analyses the four largest product segments in the Japanese organic beverages market: organic juices, organic milk, organic tea, and organic coffee. Competitive and market information is provided for each product segment along with revenue forecasts.

Strategies are outlined to prospective exporters that are looking to tap the potential of the lucrative Japanese organic food industry, which was the third largest in the world prior to the new JAS ruling in 2001. The publication contains profiles of the leading producers and importers along with contact details.

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